How to Write a Mission Statement

As I say in my mission statement definition, the mission statement articulates a company’s purpose. It announces to the world at large why your company exists.

So you can think of a mission statement as a combination of what your company does and how and why it does it, expressed in a way that encapsulates the values that are important to you. Here’s how to write a mission statement in three easy steps.


1) Describe what your company does.

No need to be fancy here. Just say it, for the moment.

Sample Mission Statements

My company’s purpose is to:
Sell shoes
Provide educational services
Grow market vegetables

2) Describe how you do it.

This is the tricky part, because we’re not looking for a detailed description of your business’s physical operations here; we’re looking for a description of how your business operates generally. For most people, this means incorporating one or more of your core values into your description.

So take a moment to think of/list the core values that are important to you that are expressed in your business. Here are some sample values that might be important to you and the way you do business that you may want to use when you write a mission statement:

Sample Values

Provide high product quality
Provide superior customer service
Protect the quality of the environment
Ensure equal access to resources
Encourage innovation/creativity
Practice sustainable development

It might be helpful to focus on quality manual template your business’s core competencies when you’re considering which values are worthy of being a part of your mission statement. Once you’ve decided which core values are most important, add one (or two at the most) to your description of what your company does.

Sample Mission Statements

My company’s purpose is to:

Sell shoes of the highest quality
Provide educational services that allow all children to experience learning success
Grow market vegetables using organic, sustainable farming practices
3) Add why.

When you write a mission statement, this is the part that describes your spark, or the passion behind your business.

Why does your business do what it does? For some people, it helps to think back on why they started their business in the first place.

Sample Mission Statements

My company’s purpose is to:

Sell shoes of the highest quality so every customer can find a pair of shoes they actually love to wear.
Provide educational services that allow all children to experience learning success and become life-long learners and contributing members of our community.
Grow market vegetables using organic, sustainable farming practices to give people safe and healthy food choices.

When you’re finished, have another look at your mission statement and see if it says what you want to say or if there’s a better way of phrasing it. Be sure to change the phrase “my company’s purpose” to the name of your company.

For example;

“My company’s purpose quality manual template is to grow market vegetables using organic, sustainable farming practices to give people safe and healthy food choices”,

might be rephrased to produce this finished mission statement:

“At Earth’s Bounty, we grow market vegetables in a way that’s good for the earth and good for the table”.

4) Put your mission statement to work.

Besides directing your business planning, you want your mission statement to be front and center in the minds of everyone who works in your business and communicated to customers and/or clients. As the statement of why you exist, it’s also the statement that explains to them why they would want to do business with you.

Some businesses go so far as to make their mission statements the themes of their advertising campaigns. If you do nothing else, you should make sure your mission statement is highly visible in your business premises, on your website if you have one, and on all your marketing materials.

A good mission statement isn’t just a slogan, it’s an operations manual and it can’t provide the guidance it’s intended to provide if people aren’t familiar with it.

Besides having mission statements to communicate who they are and what they do, successful small businesses also have vision statements to describe their ultimate achievements. How to Write a Vision Statement will lead you through the process of creating a vision statement of your quality manual template own.


Life Insurance For Young Families – 2011

Often young people do not prefer buying life insurance unless they have to look for the ways to save tax on their income. They think it to be unimportant and dismiss its priority. But in reality, it offers much more benefits. It should be taken as an investment that you can make to safeguard your life in the event of critical illness or unfortunate mishap. Do not bother to think about all common misconceptions and notions that are associated with life cover. Instead, think of the reasons to buy an appropriate life cover for yourself.
For youngsters, there are many advantage associated with the purchase of life insurance plans. First, the insurance premium for them is extremely low as compared to that of middle-age and elderly individuals. Second, insurance contract do not include any complicated terms and conditions as most youngsters are in good physical and mental condition. Third, purchasing insurance can act as long-term savings for young families which not only includes guaranteed lump sum but also additional coverage and benefits. Fourth, it helps them save on taxes. Instead of losing this amount in paying taxes, they can invest [...] Continue Reading…


How to Ship Trade Show Displays

How to Ship Trade Show Displays


Mandi Rogier

trade show displays

Mandi Rogier is a freelance writer who enjoys writing about a wide range of topics. As [...] Continue Reading…

Originally posted 2013-06-19 07:52:41.


Suffice Your Tenant Screening Needs

Suffice Your Tenant Screening Needs Sooper Articles Your Best Article Source.. Titles Contents Authors Welcome, Guest Submit Articles Sooper Authors Top Articles Blog Register Login Widgets RSS Feeds FAQ Contact Find us on Facebook Follow us on Twitter Article Categories Art & Entertainment Automotive Business Careers Communications Education Finance Food & Drinks Gaming Health & Fitness Hobbies Home and Family Home Improvement Internet Law News & SocietyBusiness NewsCrimeEconomicsEnergyEnvironmentalFree JournalismHumanitiesInternationalMilitaryOpinionPolitics NewsPure OpinionTechnology NewsWeatherWorld NewsWorld Records Pets Real Estate Relationship Self Improvement Shopping Spirituality Sports Technology Travel Writing Subscribe to Latest Articles Enter your email address: Useful Links For Authors Author Guidelines Article Writing Tips Why Submit Articles HomeNews & Society ArticlesSuffice Your Tenant Screening NeedsSuffice Your Tenant Screening Needs By Harley Covert on August 03, 2011 0 At Instant Credit Checks you can have instant access to all your tenant screening needs. You will be able [...] Continue Reading…

Originally posted 2013-08-15 19:41:15.


Rope Access Specialists – Abseil Your Way Out of the Recession

Conventional forms of access and egress such as scaffolding and cradles have until recently been the premier choice for building maintenance, cleaning, inspection and general repair. Both of these disciplines offer a reliable form of access and are understandably trusted as a safe platform for works at height. However the financial implications along with the time frame to install these systems is always significant, sometimes extortionate and often disproportional to the amount of labor time required to complete the task.
The recent recession in Britain has led to many business’ over hauling their expenditure strategies and seeking ways to cut costs without introducing the dreaded redundancy. Building maintenance is no exception and in a recession commercial business owners often target any refurbishment as a sure way to make an immediate saving on funds. Although the downside of this approach is a building that is neglected and will eventually lead to an increasingly expensive refurbishment program if ignored.
Rope access offers a viable and sustainable solution to the growing cost of high rise building cleaning and maintenance within the current climate and has little environmental impact. Rope access companies utilize abseiling [...] Continue Reading…

Originally posted 2013-05-18 16:45:22.


Faxless Payday Advance- Get Swift Approval of Loan And Obtain Quick Funds

Faxless Payday Advance- Get Swift Approval of Loan And Obtain Quick Funds

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Originally posted 2013-05-10 01:47:52.


Tria Laser Hair Removal System – At Home Laser Hair Removal

Using this type with laser on dark skin will put you at risk from burning and scarring the facial skin, so do not do that at home when you’ve got medium brown skin and / or darker. The Tria are generally safely used on light to light brown face tones. The Tria system is best suited on dark course hair and that you will see results within 6-8 treatment options. Brown, fine hair can undertake to 12 treatments to see similar results and this is thanks to how laser hair taking away works. The laser used is ideal on light skin together with dark course hair but that’s not to say you can’t benefit by using other skin tones and also hair colors (within your recommendations). Does it Pain? This totally depends on your own threshold for pain. Usually, laser treatment for hair removal seems a rubber band being snapped from the skin. As you have an overabundance of treatments, and the locks becomes finer, the anguish will decrease. There are 5 numerous settings on the Tria laser treatment system to tria laser hair removal review suit your individual [...] Continue Reading…

Originally posted 2014-06-30 22:41:59.


Web Site Design And Benefits

Web Site Design And Benefits

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Originally posted 2014-05-18 19:39:58.


How to Coach a Basketball Training Session

How to Coach a Basketball Training Session


eHow Sports & Fitness Editor

basketball training This article was created by a professional writer and edited by [...] Continue Reading…

Originally posted 2013-12-20 07:41:59.


Visit Himalaya

With its lofty snow-white peaks, and undefined virgin beauty the Himalaya mountains attract a number of visitors. Perched at the top of India, it is just like a crown to the country. The massive range of Himalaya separates Indian subcontinent from Tibet plateau.
Himalayan Destinations: Basically Himalayan ranges in Asia cover four major destinations, which are:
Indian Himalaya Destinations: The entire Northern part of India is blessed with the magnificent Himalaya mountains, which cover five states of the country. These are Jammu & Kashmir, Himachal Pradesh, Uttaranchal, Sikkim and North Eastern States.
Adorned with numerous Hindu pilgrimages, rich flora and fauna, deep and steep valleys, panoramic sights, the Indian Himalaya has always been the most preferred tourists spot.
Jammu & Kashmir: Have you ever seen the heaven on earth? If no, then come to the state of Jammu & Kashmir. It is the state, where mother nature resides. The state can be categorized in three Himalayan regions – foothills plain area of Jammu, deep valleys of Kashmir and high Visit altitudes barren and mountains of Ladakh.
Adventures: Mountaineering, trekking, jeep safari, mountain cycling, river rafting, motorbike safari, kayaking and canoeing etc.
Himachal Pradesh: [...] Continue Reading…

Originally posted 2014-04-08 13:43:04.


Talking about A Daily life Coaches Requisites

Becoming a life coach is an impressive and interesting career. But, the truth of the topic is life coaching is not for everybody. A person needs to possess specific attribute or nature if he or she is going to have the prospect of becoming a potent and transformational life coach.Life as a Life Coach
Why absolutely do people want to become life coaches? There are many replies to this question but two main ones come to mind. First, being a life coach is very profitable when conversation about money. If you are an effective life coach with a constant stream of clients fountain in then you can create a very easy income.
The second answer is that life coaches get a marvelous feeling of satisfaction and satisfaction. As a life coach, you have the ability to impact your client’s entire way of being in this world. You can help them develop and improve, transform and be set free. You become a part of Life Coach for Fitness your client’s growth and witness as they achieve great results in their life.The Three Main Characteristics of a Potential Life Coach
As has been [...] Continue Reading…

Originally posted 2012-08-02 21:57:22.


Celtic Baby Names – Girl

Aine: Radiance. Originally found as the name of a Faerie queen in Irish legend.
Aislinn: Dream or vision. Alternate spelling sometimes seen as Aisling.
Alys: A noble and dependable person. Variations include Alyce, Alice, or even Alyssa.
Avalon: From the Welsh afel, which means “apple.” In Arthurian legend, Avalon is the name of the island upon which King Arthur is buried.
Brianna: One who is honorable and noble. Variations include Breanna, Briana.
Brighid: Exalted one. The goddess Brighid is a protector of hearth and home in Celtic myth. Other spellings include Bridget, Brigid, or Bridgette.
Bronwen: Fair and blessed. In The Mabinogion, Bronwyn is the daughter of Llyr, the sea god. Alternate spelling is Bronwyn, although this is traditionally a masculine variation because it ends in “wyn” rather than “wen.”
Bryn: Has come to mean protector, although originally the word meant “hill fort”. Variations include Brina, Brynne, or Bryn.
Caitlin: Purity. This is a variation on the Irish Cathleen, and other forms include Caitriona, Catlin, and Caitrin.
Caoimhe: Beauty and gentleness.
Cerridwen: In Celtic myth, Cerridwen is the keeper of the cauldron of knowledge and inspiration. She was [...] Continue Reading…

Originally posted 2014-04-20 01:39:42.


Indoor Dog Fences-electric Dog Fences

By simply placing a transmitter near an area you wish to restrict, for instance to keep her off your living room furniture,or out of your bed, or away from dangerous chemicals, the dog will quickly learn where not to wander.
The indoor unit works on the same principle as the wireless outdoor units. The collar provided with the kit will first transmit a warning beep as the dog approaches the boundary you have chosen. When they cross over the invisible electronic line, they will receive a mild shock.
Dog Fence Options by Petsafe
An outstanding system for your home would be the Petsafe dog fence because you are able to adjust indoor dog fence the level of correction your dog will receive.
This will give you the peace-of-mind knowing you will not be causing any discomfort to your beloved pet as they learn the beep will always proceed the shock they will receive if they continue.
Indoor Dog Fences
It is easy to see the advantage this system will provide when you consider the typical pet barriers on the market. It is not hard to find an adjustable gate to place between the kitchen [...] Continue Reading…

Originally posted 2013-06-25 01:50:49.


Habits That Assist You Get The Simplest Auto Insurance Rates

Habits That Assist You Get The Simplest Auto Insurance Rates

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Originally posted 2013-09-19 07:40:43.


3 Month Payday Loans: The Cash Advance as Small as 3 Months

There are many kinds of loans available for big problems or big investments like houses, cars or offices, but what about the people who need money even after having a job just to pay off their monthly expenditures? What about the people who need money for short term because of some emergency expenditure s like hospital bills? There are many people who need money on urgent basis but are not able to source it on time. For such people 3 month payday loans is the best option in the market.
3 month payday loansare one of those fast options which come to your help when and as you need it. These loans are easily given as there is no payday advance paper work to be done. This loan is especially made for people with jobs but also expenditures that they unable to pay. This is the one of the best options to source money from as it does not cause any humiliation or embarrassment while getting it. There are many people who have opted for this option and have found their fiscal problems far away from them. These loans [...] Continue Reading…

Originally posted 2014-05-21 16:39:56.


Visit Glasgow

Below we have outlined some suggestions for things to do on your short break in the city of Glasgow.
The City Of Glasgow
Glasgow is the largest city in Scotland and indeed one of the largest in the UK, a simply fantastic place to visit for any tourist, local or international. Many people right here in Scotland enjoy a short break in Glasgow and take the time to visit some of Glasgow’s many attractions.
The city itself is well-known for its friendly people and tourists enjoy wandering around George Square in the city centre and walking through the wide streets. These streets contain some of the best shopping in the UK and can be quite busy with savvy shoppers seeking out that designer bargain or special something. Our selection of Glasgow hotels includes many hotels in Glasgow city centre with great access to all these facilities.
The Botanic Gardens
Visit the Botanic Gardens when on Visit your short break in Glasgow. The Botanic gardens contain many amazing species and also offer a quieter get-away from the hustle and bustle of Glasgow’s busy city centre. Located at the west end of Great Western [...] Continue Reading…

Originally posted 2014-06-05 01:40:56.


How to Permanently Get Rid of Facial Hair

How to Permanently Get Rid of Facial Hair


Contributing Writer tria laser hair removal review

This article was created by a professional writer and edited by experienced copy editors, both qualified members of the Demand Media Studios community. All articles go through an [...] Continue Reading…

Originally posted 2014-05-15 22:44:02.


Bootcamp Coaching – Women’s Physical fitness

One among the most efficient techniques to become physically suit, tone your muscle tissues, drop additional kilos seem more youthful and really feel fantastic in a supportive atmosphere is through training in women’s exercise bootcamps.
Primary indoor bootcamps offers anaerobic energy and stretching workout routines to comprehend weightloss and exercise targets even in terribly stubborn circumstances and several years of health and fitness neglect.
The coaching is concentrated for females of all exercise stages . Each girl gets individual consideration in the course of and when the exercise amid nutritional counseling, so as to protect the wonderful outcomes for a protracted time. Stretching exercise routines are a needed 50 % of the training routine, and they are made to match the prevailing problem of every lady. Despite the fact that, the exercise routines are personalised to fit each and every girls, the atmosphere is generally of a camp or a cluster doing work together toward mutual outcomes, and so the motivational factor is key to the weightloss and therefore the health and fitness achievement of the total camp.
A intelligent physical fitness technique is nonetheless one more extra price of these kinds [...] Continue Reading…

Originally posted 2012-08-23 11:14:14.


Plan your Proposal with the simplest Rings for Girls

In some occasions, the ring exchange happens when the man proposes to the lady and therefore the magic word ‘yes’ is announced or sometimes in a politician engagement function. Many individuals, particularly the romantics, gets into huge preparation for that important moment and takes immense care whereas choosing the ring. There are exhausting core romantics proposing at the top of Eiffel transcend and several such distinctive places. It’s not solely the place where you plan however they wish their ring to be unique.Varieties of Rings for Girls:There are different kinds of rings to decide on from. In some cultures, the maiden name of the groom is engraved on the bride’s ring and vice versa. Those rings are sometimes made in gold. In western culture, the rings are sometimes diamond. Some cases, the ring exchange happens again during the marriage ceremony. In Christian weddings, there’s a heap of vital given for the ring owner also. It is their duty to hold and protection the ring till the priest asks for it to be exchanged. The most recent trend in the ring is platinum. It’s a terribly purity rings for girls [...] Continue Reading…


Fort Collins Dental

Fort Collins Dental, Your Top Choice for Patient Care
One of the most essential things you can do for yourself and your family is to make sure you make it a priority to have regular dentist checkups and cleanings. Your smile is so much of an important part of your personality and keeping it healthy and bright helps maintain your positive attitude at its best. Fort Collins dental is the top option for dentists in Fort Collins, CO. They operate consistently to always maintain their reputation of pain free methods from easy cleanings to full oral surgeries. Their clients have no doubt that their care is the number one priority of the entire staff.
Halloween is coming up which indicates children and in turn parents will be eating more candy then they HVAC Fort Collins usually do. Around this time parents and their children ought to take a trip to a Fort Collins dentist to make certain every thing is going nicely with their teeth after all that candy. Fort Collins dental is extremely easy to discover and there are several dentists to choose from. If your child is extremely [...] Continue Reading…

Originally posted 2014-01-03 16:39:59.


Adding More Followers On Twitter

One of the best things you can do these days if you have a small business, or if you are a public figure, is to have a strong presence on Twitter in order to establish a permanent presence online – as well as in the minds of the general public; one problem a lot of people end up dealing with, however, is that they have a hard time figuring out how they can build their Twitter page to where it has a profitable number of followers, and for this reason, they end up leaving their Twitter page to die, instead of enabling it to be something that helps them to flourish!
One of the big issues people face in trying to build their Twitter following is that it is often necessary that you have Twitter followers in order to get more Twitter followers, as people are unlikely to follow a Twitter page that has hardly any other followers; of course, this creates a circular conundrum, where you need Twitter followers in order to get more Twitter followers – but where will these initial instagram followers Twitter followers come from?
One [...] Continue Reading…

Originally posted 2014-05-24 13:45:41.


Executive Coaching

Government Coaching is broadly recognised as a provider that delivers a high return on financial commitment, while at the same time helping talented individuals to accomplish individual and skilled targets at a quicker charge.
Directors and professionals will usually embrace executive coaching as it offers a refreshing, self-empowering and motivational expertise, past classic forms of mastering and training. Workers will also usually understand its worth as a dedication by the business to develop personnel.
Executive coaching is created with practicality in thoughts in buy to supply results and motion as it is mastering orientated – leveraging people’s strengths, enhancing effectiveness and making beneficial business outcomes in a way that is quicker than they could be reached by itself.
A professional coach will act as a sounding board in buy to aid people to concentrate on the essential issues, keeping individuals accountable to any agreed actions in order to supply a catalyst for beneficial alter – in result an executive mentor will “glow a torch” even though consumers have each arms free of charge to manage the tasks essential to attain their objectives.
Government coaching is really effectively suited to aiding most supervisors and [...] Continue Reading…

Originally posted 2012-08-12 10:30:03.


Installation Overview –National Naval Medical Center, Maryland

The National Naval Medical Center in Bethesda, Maryland, United States, also
known as the Bethesda Naval Hospital, is considered the flagship of the United
States Navy’s system of medical centers. A federal institution, it conducts
medical and dental research as well as providing health care for American leaders,
including the president and his family.It is one of the nation’s largest and
most renowned military medical centers, best known for its history of providing
care to war heroes and presidents alike for the past 65 years. People come here
to heal, to stay healthy, to help others, to teach the next generation, to practice
quality emergency dentist Gaithersburg MD medicine, and take part in cutting-edge clinical research.
The National Naval Medical Center is comprised of nearly 4,500 professionals
who make it their daily mission to serve you. Each may have varying jobs, yet
all work together to accomplish the vision of the medical center. That vision
is to be the Flagship of Force Health Protection and operational readiness; [...] Continue Reading…

Originally posted 2014-02-27 07:42:05.


Q&A: Kognitio US Operations CEO John Thompson

Q&A: Kognitio US Operations CEO John Thompson

David Hamilton on May 27, 2010


Related Topics: value-added services
Recently, business intelligence has exploded in popularity with its promise of enabling businesses to make more informed decisions by capturing, analyzing, warehousing and mining information.
In a recent survey polling largely corporate IT professionals, The Data Warehousing Institute ( reported that 46 percent of respondents anticipate replacing their current primary data warehouse platform by 2012.
And while businesses tend to be amenable to the benefits of BI, it’s not always obvious how to best implement them.
At the forefront of BI and data warehousing, solutions provider Kognitio ( offers a solution that can run large-scale data analytics projects, all on a pay-per-use basis. Users pay no overhead for implementing a data warehouse on-site, nor do they have to pay IT employees to service, maintain and support the database and its users.
DaaS solves several issues that are common within the data analytics industry – most notably, the inability to prove business value from data warehousing and analytics projects before spending large capital sums of money.
Additionally, Kognitio’s DaaS is powered by its fast analytical database architecture, Kognitio [...] Continue Reading…

Originally posted 2013-08-30 04:40:29.


Strategies for Binary Option Trading

Strategies for Binary Option Trading


Eric Bank
binary trading

Based in Maryville, Tenn., Eric Bank has been writing business-related articles since 1985, and science articles since 2010. [...] Continue Reading…

Originally posted 2013-07-20 22:40:52.


Introduction to Ohsas 18001 Management Systems

Introduction to Ohsas 18001 Management Systems Sooper Articles Find Interesting Contents.. Titles Contents Authors Welcome, Guest Submit Contents Sooper Authors Popular Contents Blog Widgets RSS Feeds FAQ Contact Find us on Facebook Follow us on Twitter Topics Art & Entertainment Automotive BusinessAdvertisingAgricultureBrandingBusiness IdeasCareer DevelopmentCase StudiesConsultingCorporate FinanceCrowdfundingDirect MarketingE-BusinessEntrepreneurshipERPEthicsFinancial ManagementFranchisingFund RaisingFurnishings and SuppliesHome BusinessHuman ResourceIndustrial MechanicalInternational BusinessLicensingManagementManufacturingMarketingNetworkingNon ProfitOnline BusinessOrganizational BehaviorOutsourcingPresentationPress ReleaseProductivityProfessional ServicesProject ManagementPromotionRetailSalesSales ManagementSales TrainingShippingSmall BusinessStorage ServicesStrategic ManagementSupply ChainTeam BuildingVenture CapitalWorkplace Safety Careers Communications Education Finance Food & Drinks Gaming Health & Fitness Hobbies Home and Family Home Improvement Internet Law News & Society Pets Real Estate Relationship Self Improvement Shopping Spirituality Sports Technology Travel Writing Subscribe to Latest Articles Enter your email address: Useful Links For Authors Author Guidelines Article Writing Tips Why Submit Articles HomeBusiness ArticlesManagement ArticlesIntroduction to Ohsas 18001 Management SystemsIntroduction to Ohsas 18001 Management Systems By John Iso on March 26, 2012 0 [...] Continue Reading…

Originally posted 2014-05-04 10:42:27.


Shopping For Cheap Auto Insurance

Shopping For Cheap Auto Insurance

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Originally posted 2013-12-23 04:42:52.


The Essence of Purity Rings

The Essence of Purity Rings

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Originally posted 2013-09-27 22:43:56.


How to Obtain a Good Auto Insurance Policy

Auto insurance is very important and can account for a sizable portion of your monthly budget. Depending on many factors such as how many vehicles you have, your driving record, and age, auto insurance can run into the thousands of dollars per year. Even though the cost of the policy is important, it is also important to make sure you’re adequately covered.

Shop Around

The insurance industry is very competitive, and there are seemingly countless companies to choose from. So, with so many options available, the best thing you can do is to shop around. You’ll be surprised how the exact same level of coverage can vary between companies.

With a lot of companies offering online services, it is easier than ever to get quotes, but don’t stop there. You’ve seen the commercials for companies that boast about the savings, but don’t ignore your local insurance companies. Usually a quick phone call is all it takes to obtain a quote from them.

Get Discounts

Do you have a clean driving record? You may qualify for a discount. Are you a member of a professional organization or auto club? You may qualify for a discount. [...] Continue Reading…

Originally posted 2013-05-27 07:50:57.